Avoid this food brand whose agenda is to gain the Black pound

There is power in Black people’s money, whether we have a little or a lot of it. The people at the top know it, which is why they continue to use us to keep themselves way up, out of reach, at the top of the pyramid. Lo and behold, some of those people include an Asian family making profits at the expense of Black people. You may be familiar with the brand, Tropical Sun. Tell us, would Asian people like it if Black people started copying Asian foods and passing them off as better than the brands that are already out there and actually produced by people who look like the consumer? We think not.

The following is taken from one of many black conscious chats we are in, about how Tropical Sun is ripping off products from the authentic Caribbean brand, Grace Foods.

I was shopping in the Caribbean section of Sainsbury’s yesterday and I had to enlighten a brother about the Tropical Sun goods he was about to purchase. He was grateful for the intervention. Once home I thought to myself what is this company up to……

Well, well,  it seems Tropical Sun / Jamaica Sun have gone to great lengths to obtain that ‘black pound’. Over the last couple of months they’ve moved their company from Finchley North London to………’The home of black people’ – Brixton. They have also changed the main director to someone with a very Caribbean name. Let’s be clear, this is just a step to obtain the black pound, by having a black face for the company.  Tropical Sun / Jamaica Sun was and still is an Asian company but now with a black face  – I can’t wait to see the advertising campaign that will follow. Keep the boycott going of Tropical Sun / Jamaica Sun people, it’s having an impact. ONLY BUY Grace Foods,  Dunns River or Walkerswood or those well established from the Caribbean.

Additionally they have gone to great lengths to stop the airing of their derogative comments about black people & the bad press regarding their products on YouTube. Can you believe on their website, they are trying to blame consumers about the bugs found in their products – blaming it on consumer storage rather than themselves. So many consumers can’t be wrong Tropical Sun!

We can not allow another race to copy the product line of well established black food products and dominate the distribution and selling of our foods. If so, we open ourselves up to many future problems, as this company has already displayed their thoughts about our race.

This company and others alike, only want our money; have no regard for us and fail to invest back into our communities. They are going to great lengths to get our money because they know once we are duped, their families will be wealthy for generations (think about how they own hair shops ). We need to be smart with our spending – supporting our own to have a strong community just like many other  communities do. Companies like Tropical Sun will go to great lengths to get our money but will not employ our people. We need to also go to great lengths to understand the long term  impact of buying black for our own HEALTH and community WEALTH. Stay WOKE people! Have a great day.

Are you your brother’s keeper: Brixton to host Good 2 Give event tomorrow night

We don’t celebrate pagan holidays but this event involves giving back to our own community which is something we need to practice more often…. so if you are free tomorrow night, get down to Brixton to show some love. Black owned hair initiative, the Hair Care Revolution has teamed up with the Community Collective to give out presents in Brixton. The event will start at 6pm, and we’ve been told that the organisers need some help, so here are the ways in which you can get involved:

  • Volunteers needed to help wrap presents
  • If any businesses would like to donate gifts to give away
  • People to support the gift giving of small gifts, or to donate unused gifts large or small. Or offer £10 towards the buying of gifts from local discount stores.
  • Alternatively do you have any unused past presents, gifts toys, books etc. that you could donate?

The organisers said:

“We are aiming to give away over 200 presents this Friday many of whom are under privileged. If we do not look after our own who will?”


For further details please contact:

Call or whats app : 07494 324 484

Current business Involved in this initiative include:

Costa Coffee
Marks & Spenser’s
Lambeth Council
Local press & Celebrities
Community collective
Hair Care Revolution

What is Sickle Cell Disorder?

Sickle Cell disease is the name for the group of genetic blood disorders. Our red blood cells contain a protein called haemoglobin which carries oxygen from the lungs to the tissues of the body, as well as transporting CO2 and hydrogen ions back to the lungs.

Sickle cell is inherited from both parents who carry the trait, and comes in many forms:

  • Haemoglobin SS
  • Haemoglobin SC
  • Haemoglobin SB (beta) thalassemia
  • Haemoglobin SD
  • Haemoglobin SB+ Beta Thalassaemia
  • Haemoglobin Beta-Zero Thalassaemia

Sickle Cell is pre-dominantly found in African and Caribbean people. Other people affected are Asian, Arab and Mediterranean. The most common form is Sickle Cell Anaemia. People with this have Sickle haemoglobin (HbS). This means that the red blood cells are devoid of oxygen and are unable to move around like normal blood cells (Hba), which are donut shaped.

Because the cells are unable to move, they stick together and end up blocking blood vessels which causes tissue and organ damage, as well as severe bouts of pain. Such episodes of pain are known as a ‘Sickle Cell Crisis’ or a ‘Vaso-Occlusive Crisis.’

A crisis can be triggered by:

  • A sudden change in temperature
  • Stress
  • Dehydration
  • Infection

A crisis can last anywhere from a few minutes to a number of days or months.

So what causes Sickle Cell Anaemia?

A mutation in the gene that instructs the body to produce haemoglobin.

What are the health problems Sickle Cell Anaemia can lead to?

  • Iron over-load
  • Jaundice
  • Swollen joints
  • Migraines
  • Breathing difficulties
  • Strokes
  • Permeant damage resulting in the removal of the spleen
  • Reduced bone density
  • Ulcers
  • Blindness
  • Priapism (painful swollen and lumpy penis which can cause erectile dysfunction)
  • Aneurysms
  • Pneumonia
  • Organ failure
  • Weakened immune system
  • Gallstones
  • Death

How is it inherited?

You will have sickle cell when you inherit the ‘defective’ gene from both parents. If you only inherit the gene from one parent then you have the sickle cell trait. It is likely that your blood will contain some sickle cells, but you will still be able to produce normal haemoglobin, and you won’t usually experience any symptoms.


However, inheriting the trait means you are a carrier. This means that you could pass the gene on to your children – but not the sickle cell diseases, unless your partner also has the trait. This is why it is important we test our blood to see if we have the trait or not.

Sickle Cell Anaemia is a very serious genetic condition, which is why it is essential that we understand, empathise and advocate for our people who are living in their thousands in the UK, with this disease. And let’s not forget our Melenated brothers and sisters in parts of Africa and also in America too. Sickle Cell is real and it needs to be acknowledged individually and globally.


We are now media correspondents and advocates for the Sickle Cell Cause support group based at St Ann’s Hospital, George Marsh centre, in Tottenham, London. We will also be taking part in the Community Mile for Sickle Cell annual sponsored walk on Sunday July 23, 2017.


To get involved and to find out more about sickle cell, please click here.

If you would like to sponsor us, please contact us on: melanatedscholars@gmail.com

The Jus’ Caribbean Festival 2017 is an official sponsor for the Sickle Cell Cause support group. The event will take place Saturday 19 – Sunday 20. Come and enjoy authentic tastes of the Caribbean, and support our own, food-wise and health-wise!


Eunice and Ogechi

Too Black for Brazil – the reality of colourism

As a follow up to my previous post, Dark skin, Light skin: two sides of the same coin, I decided to write about a video I actually came across months ago. I wanted to write about it then but I was too angry. Now, I still am but words are better than bottled anger.

This video is titled ‘too black for Brazil’. The title speaks volumes. Watch and read my response to this deep rooted issue we have, called colourism.


Nayara is a beautiful melanated black Brazilian woman. Too melanated for Brazil it seems… What I found really upsetting is the fact that she won the title of Carnival Queen, making it seem like Brazil was trying to take a step in the right direction, and away from colourism, yet as soon as the public voiced their opinions, they replaced her with another mixed race woman. What was the point of selecting her if you were not going to stand by her? People will make their racist, ignorant and hurtful comments, but this shouldn’t be a deterrent to the changes Brazil needs to work on.

How will this teach or at least make sleeping black people aware of their own sub-consciously distorted mind-sets. Black people in Brazil descend from their ancestors who were taught by the white man to hate themselves, which was then passed on from generation to generation. Keeping Nayara on wouldn’t have broken this damaging cycle overnight, but it would have created the platform for people to QUESTION themselves and their mind-sets.  Instead of supporting Nayara and standing up for her and her melanated skin, some black people chose to follow the white racist mind-set. Why? Why are so many black people not proud to be black? Who taught you to hate the colour of your skin? Ask yourself that.

During the video, a black woman says her grandmother told her mother “You should marry a white man to improve the race.”

A white man to improve the race…

As if to say the black race are completely inferior and need white blood to make it pure. I think this is a deafening example of the Willie Lynch complex where many black people in Brazil hate themselves, as a result of the generational cycle of self-hatred imposed by white European slave masters. Never mind improving the race, improving our dam mind-sets is what we need to work on!

The painting shown in the video is beyond words… The mealnated grandmother has her hands up as if to say thanks to God for removing the ‘stain’ of blackness from her family, who we see are lighter and therefore ‘closer to white’. It’s sad and crazy to think that there are black people, not just in Brazil but in other parts of the world who may actually believe they need the white race – the same race who kidnapped, enslaved, raped, tortured and psychologically destroyed their ancestors, to ‘improve’ the black race.


Get outta here.

The only way black people can ‘improve’ themselves is through UNITY amongst ourselves in every aspect, not this team mulatto/light skin v dark skin nonsense. How are we ‘improved’ if we’re divided? Think about it! We need to let go of the  psychological chains of slavery and learn to love every dam shade of melanin  we see.

We are a MELANIN race. Be proud, be bold and stay melanated!



What if?

When you’re awake, it’s hard to go back to SHEEP… See this conscious sister speak truth.

What if it was really good over evil? What if they saw us as equals?

What if they saw us a people?

What if they never denied our basic rights?

Why for everything we gotta fight?

Why a young brother getting set up and facing life?

When are we gonna get fed enough and say enough is enough!

Something’s gotta give right? They want everybody to die

but somebody gotta live right?

What if the futures for our kids aint promised?

Why they wana blame us for our own demise

when they got our blood on their hands?

I can take a mother’s advice but

deep down in your soul there’s pain.

And I can see theirs tears in her eyes

she wants better but the system’s out to get her,

she wanted a son but they wouldn’t let her.

She wanted a daughter but they held her


Held her down face on the ground, she couldn’t move

yet they claim, she became combative

forced to become another victim

long gone, inactive, bought me to tears

yet angry

that they want us to add up to these racist tactics

shit is getting drastic.

Now they gonna blame you for the way you acted.

You getting a beat down, now tell me how would you have reacted?


What if we, what if we were being treated, equally?

What if we, what if we could live anywhere peacefully?

What if we, what if we were not getting killed senselessly?

What if we, what if we didn’t have to die,

and instead we’re living our dreams?


What if I told you that everything they taught you was a lie,

and that the great book they called the Bible was created to control your mind.

What if I told you our ancestors died for us

and not that man on the cross they portrayed to us.

What if I told you that the Churches aint needed

and religion is indeed mis-leading,

you would judge me right?

You would think I’ve lost my mind right?

What if I told you there’s a cure for every disease,

that population control is a must, so by any means

it’s necessary,

for many to die before it’s their time

through vaccinations they’re killing across the nation.


What if I told you there’s enough money to feed the poor

and racism isn’t just a hideous crime,

but a business that will keep them rich until the end of time.

What if

slavery never happened?

What if white supremacy never existed?

What if justice and liberty was really for all?

Would our black heroes still fall?

Would the American government still have created Contel Pro

which had the great Black Panthers overthrown?


What if, what if we were being treated, equally?

What if we, what if we could live anywhere peacefully?

What if we, what if we were not getting killed senselessly?

What if we, what if we didn’t have to die,

and instead we’re living our dreams


What if we were to change our outlook?

Now that would have them shook.

Why he got to be a nerd cos he’s always reading a book?

What if I told you,

school is a lie

teachers won’t teach you what they need to,

all you hear about is Columbus and how he’s a fucking hero.

For what they failed to tell you is that he never discovered shit.

What if I told you the world is filled with evil.

These cops are killing kids and getting of,

the clans don’t cover up, no more, nah

they take the mask of.

That’s them right there y’all,

that’s them right there in the classroom

that’s them right there in the courtroom

that’s them right there pulling you over

and assaulting the shit out of you

beating you, till you’re black and blue,

you were thinking back in days

when Nat Turner was a runaway slave

What if I told you I can’t get over it

not until they apologise and compensate us!


What if I told you my life would have been an easy ride,

if history wasn’t interrupted

I’m disgusted,

that things are still so dam, corrupted


What if we, what if we were being treated, equally?

What if we, what if we could live anywhere peacefully?

What if we, what if we were not getting killed senselessly?

What if we, what if we didn’t have to die,

and instead we’re living our dreams?


Song written and performed by Nadz

Video shot in Birmingham, UK by Keem Yah Israel

– Eunice –


The Oscars row does Diversity no favours

I remember my initial reaction to Jada Pinkett-Smith’s comments regarding boycotting this year’s Oscars award ceremony. I rolled my eyes so hard that an eyeballs almost fell out. Quite whether she intended to start a huge furore is another matter but, considering that the Academy board went through the same drama last year (no black nominees), there’s an air of ingenuity tainting this situation. Sure, there were hashtags last year and the same old mindless Twitter chatter that apparently solved very little, but boycotting? I don’t remember hearing any of that.

It’s not surprising that a vast majority of black entertainers have come out to complain – notice the key word there, ‘entertainers’. Not black, but entertainers. I am yet to read any articles that take into account the opinions of non-famous black people. Apparently we don’t matter. Yes, it is being touted as a race issue and I am sure that, as a black person, I am supposed to feel something for Idris Elba, Will Smith and Michael B. Jordan etc. but it is hard to.

The Oscars awards aren’t fair or handled with objectivity. Certain films are marked as contenders before post-production has begun. It’s a long-running joke that if you want to win Best Picture, just create a biopic. Nothing appeases the board more than a dramatic retelling of real life. Most people know this, and I am sure that most don’t care besides their desire and interest in people they don’t know. At the end of the day, someone else walking home with a gold statue has no bearing on my life as a black person. Will Smith could win five Oscars and I’m sure discrimination will still exist. Racism will still exist.

It’s a start.

That, I’m sure, would be the general consensus if multiple black actors were rewarded with nominations. And perhaps it would be. Just not for me. Not for hundreds of thousands of young black people who will never touch Hollywood, let alone the industry of their choice. If anything, this row does black people a disservice. Essentially, people are saying, ‘it’s okay to nominate someone on the basis of their colour’. People will disagree but I saw a good point written somewhere earlier, about how the next person of colour would feel when they won an award. Given that Hollywood is powered by ego, it may not resonate with them, but the implication would remain. And that’s what I have an issue with.

Awards, as a whole, are not indicative of talent. Even as far back as our school days, I am sure we all know at least one person who got an award they didn’t really deserve. They were the teacher’s favourite, or your bosses’ favourite – whatever. If these actors are proud to be black and successful (which they are, gold statue or not), why are they so set on being recognised by a group that has a long history of shunning them? This is the problem I have. It reeks of the outsider desperately trying to fit in. It never occurs to them that, to be great, they don’t need other people’s approval. They don’t need to be commended on abilities that they have worked hard to hone.

Black actors especially should be doing all they can to break the mould. Set up their own studios – work hard at achieving the diversity they claim to want.

They should be but the reality is that most of them will not.

Had Will Smith not featured in one of those biopics I mentioned earlier, who knows if Jada would have spoken up? Spike Lee’s movie Chi-Raq was “snubbed” making his comments less than objective. 50 Cent, who is one of those calling for Chris Rock to stand down as host, is well known for running on stage at an award show to protest against what he felt was an unfairness (basically, he didn’t win his category and threw a hissy fit).

Most of these celebrities complaining have nothing to say when young, black men are shot and killed by police. They have nothing to say about young black people who can’t get a job or those who are followed by security in stores because of the colour of their skin. They have nothing to say about black people who are being failed by their communities. Black people who feel like they have no way in this world, and little confidence to go out and achieve what they want because society looks down on them. Some actively perpetuate negative stereotypes, almost as if they’re better than the rest of us because they ‘made’ it.

Black people don’t want others to succeed, they claim. No, it’s just that we’ve seen what happens when some of them ‘succeed’. They lose touch with reality and equate their issues amongst the whole black community. After years of shunning us, their hurt feelings suddenly become the problem of the entire black population.

Others may be clamouring for the Oscars to change, but truthfully, it’s a waste of time. The snubbed actors will continue rubbing elbows with those that benefit from their exclusion. They will appease their white studio bosses and continue to lobby for roles. And they might even complain all over again when they realise that all of the schmoozing hasn’t worked. That’s life. Whether or not A or B wins an Oscar has no real bearing on the real world, on real matters.

Regarding diversity in acting, I agree that there needs to be more. What we see on screen should reflect what we see outside on the streets every day. Faces of every colour. Different nationalities and ethnicities – different cultures. However, none of that will happen if people sit around and wait for the current regime to make it happen. It won’t. Sure, there has been some progress, but it’s slow. For that reason, I find all of this uproar highly hypocritical. How many of the current black actors today lobby for their peers? How many of them consider that, given that they’re few in numbers, the chance of them being nominated is low anyway? How many of them realise that increasing the number of actors should be the main issue and not awards that matter so very little. Life is about opportunities, not keepsakes.

How would they feel if the Oscar board created an award specifically for actors of colour? That’s where this is leading and the implication is unsettling because that isn’t diversity. It’s special treatment, and that doesn’t do the rest of us any good. Not only that, this isn’t what we want but this is what they will claim that we want. Black people want special treatment. That’s the sentiment I keep seeing. Casual racism poured across many web pages, unfairly targeted at the entire black population. It’s maddening and very sad.

Take the comments of Charlotte Rampling, a 69-year-old British actress, who I have admittedly never heard of. For that reason alone, her opinion means nothing to me. But isn’t it interesting that she says that this debate is “racist to whites” and also that, “These days everyone is more or less accepted … People will always say: ‘Him, he’s less handsome’; ‘Him, he’s too black’; ‘He is too white’ … someone will always be saying ‘You are too’ [this or that] … But do we have to take from this that there should be lots of minorities everywhere?”. The ignorance is bald-faced, but not surprising.

Whether or not vast groups of white people have this opinion is not for me to say, but it’s interesting isn’t it? Why is she so heated over the fact that black people feel that they are minorities? Is it because the truth hurts, or because she, whether directly or indirectly, doesn’t think that we deserve to have a voice? While I feel as if this whole situation was generated by Will and Jada for their own purposes, it’s sad that it is being used to tarnish all of us. What good will do this do?

Contrarily, Janet Hubert (or the original Aunt Viv from Fresh Prince if you like) had this to say in a response she posted on Facebook. “People are dying, being shot left and right, people are hungry, people are trying to pay bills — and you’re talking about actors and Oscars. It just ain’t that deep”. She may not be objective but it is hard to argue with her point. Thank God that at least one person in the industry is tethered to reality.

It’s a shame that we, as a society, put others ahead of ourselves. We value outside opinions more than those of our friends, families, close ones. Time and time again we miss the opportunity to build on what we have and make it strong enough to hold up against adversity. I hope that those boycotting the Oscars are thinking about how to fix the problem, and not about what they can do next time to put their name on the ballot. I hope that they’re genuinely interested in eradicating inequality, albeit in an industry that doesn’t do the majority of us any favours. I hope that this isn’t just another ploy to grab attention and look good in the limelight.

There’s no point in taking a stand if your next move is to exit the door. There’s no point in claiming to be a voice for black people if you speak up whenever it suits you. There’s no point in pretending that Hollywood even cares about the issue. The ceremony will be packed and the white men and women will enjoy their awards. Some might utter a thing or two about diversity because they’re ‘aware’ and want everyone to know it, but it’ll be interesting to see how many white actors boycott along with their black counterparts (if any).

All I know is that I, along with many other black people faced with more important issues, will be trying my hardest to make my own way in this world, regardless of whoever wins a silly award.

Written by our guest writer, Sikemi

Guest Writer Profile: Aged 24, Sikemi’s conscious views are that, “Black people should strive to build their communities from within, forging strong bonds and inspiring those who lack confidence. We may finally get the respect that we deserve one day, but the utmost goal is for us to respect ourselves, to better ourselves, in conjunction with making sure that our voices are still heard.”



Fashion is like the seasons, different trends come and go. One minute being a size zero is in. Young girls become anorexic and bulimic by starving themselves. Others force vomit their food, both with the aim of looking like supermodels who in some cases are unhealthily thin. Ironically, the fashion and beauty agenda has shifted from being skinny to being curvy.  Girls are literally killing themselves to have the ultimate butt and curvaceous body like Niki Minaj or Kim K, by getting butt implants, liposuction, and Botox injections. Some are reshaping their hips and waists… Others are dying from botched injections or shady doctors preying on vulnerable, insecure women who want to be noticed and admired This is the world we live in, where we are made to feel that we have to hide our flaws and imperfections so others can love our fake perfections.

Little do most of these women chasing this fake beauty know, is that this is merely a façade – a false persona, an alter ego if you like, of who you really are. The ultimate deception is to continue to live a lie about yourself. Many people will say, who cares what people say about what you look like? But people forget, that some are more sensitive than others. We need to take this into consideration before condemning a person for what they look like. Not every person can be like you and not everyone wants to be like you. It’s not easy growing up in a world where beauty has been misconstrued over the years.  In some cultures, talking about how you feel about yourself is like saying you’re condemning God for making you like that. No. That is not what it means. It means that this person has had a  hard time accepting and loving themselves because of people’s incessant behaviour, and ignorance, which can be hurtful at times. You may say you don’t want to hear it, but guess what? Most of these individuals are kids, teenagers and young adults, and some are committing suicide at alarming rates because of their insecurities and the negativity they receive for it.  They have nobody to turn to,  the world shuts them out and leaves them in the dark, forcing them to gravitate to more negative and sinister thoughts.

How can we fix this? Well, we need to be more receptive and understanding. Lend an ear or a voice to encourage one another. These are simple but powerful actions. Remember that old saying – ‘Sticks and stones may break my bones…’ – this isn’t true. Words are powerful. Words hurt more and do more harm than good. Think before you speak and listen to each other.

Positive thinking is key. Thinking positive thoughts will give you positive vibes only. You’ll  feel much better about yourself. Yes, It’s hard when you’re faced with criticisms for who you are and how you look, but you must learn to challenge it.

You can’t please everyone. No matter how hard you try, there will always be someone who will say something negative about you, like how black women who don’t have big bums, breasts and hips are said to be black women who don’t fit the ‘norm’ of the black female body type. Newsflash. Not every black woman has a big bum, big breasts and big hips, the same way not every black woman is tall or short, muscular or curvy. Black women come in all different shapes, sizes and shades. Remember that. And remember,  you weren’t put on this planet to satisfy everyone. The only person you should be pleasing is yourself, because you matter. Nobody else will live your life apart from you.

Change your mind-set because the mind is the most powerful thing. It’s just too easy for your feelings to fluctuate between positive and negative. The mind is so powerful, you can end up convincing yourself that you’re sick. Your body would then begin to shut down and you will actually become unwell. This is why it’s so important you know and embrace who you are. Take care of your mind, body and soul. Love thyself.

I hope this message will touch someone today. Experience life in a different light. Life is too short. Be happy. Be you.


Ogechi ©


Cultural Appropriation – why it makes black people mad

Imagine having a group of people take everything away from you. Your family, your history, your culture – everything that makes up who you are and how you identify. The group of people tell you, “If you continue to express your culture we will punish you for expressing it. We will take away opportunities from you and exclude you from society unless you assimilate to our way of life. After years of being degraded and ridiculed, as a result of practising your culture, you see that the same group of people have taken your culture and used it as a fashion accessory. You point out that you created this culture yet you were miss-treated for it. Despite this, you are told to ‘shut up’  and to ‘get over it’, because ‘we’re all one race – the human race’.

This is what it feels like when black people see cultural appropriation taking place. This is what it feels like when black people see their culture being used as a fashion accessory when their ancestors had their culture taken away from them during the trans-Atlantic slave trade, and this is what the dominant fashion world and white people fail to understand.

Tradition and customs are ultimately what makes African culture, not fashion. When you look at the western fashion world in general, does anything ever stay the same? Yes, we’ve seen the return of jelly sandals and bomber jackets – iconic styles of the 90’s, but trends come and go, culture doesn’t. Culture stays the same. Take the traditional kente cloth of Ghana, where I’m from – this unique cloth can be hand made in different ways but the distinctive pattern has remained the same. That is how you know it’s kente and therefore Ghanaian. The fashion world needs to understand this distinctive characteristic of culture instead of re-branding it as nothing more than a fashion item.

Elle Canada Magazine recently promoted the Dashiki as the new ‘it’ item. The new ‘it’ item? Really? Dashiki’s have been around since before my parents were even born.

The African-American – Oba (means king) Ofuntola Oseijeman Adelabu Adefunmi born 1928, created the Dashiki. At the age of 14 Adefunmi became increasingly interested in the subject of Africa and African people. When he was 20 years old, Adefunmi decided to travel to Haiti for more exposure to African culture. Soon, he returned to America and launched his African clothing line and the Dashiki was born. So, in what way is the Dashiki new? The point is, if you are going to take what is clearly not yours, and state it as ‘new’ without bothering to ACKNOWLEDGE where it originates from and how it has already been worn by BLACK people, then how can you expect black people not to get mad?

“What about black women who wear blonde weaves and blue contacts?” I am forever sick and tired of hearing this same statement being used by white people thinking they have made an amazing point to shut us down. First, blonde hair and blue contacts are not CULTURE, that’s fashion. There is nothing cultural about blonde hair or blue eyes because there is no cultural link to an ancestral past. With black braiding hairstyles there is, because braiding is part of the historical tribal customs in Africa. For example, braid patterns signify what tribe you are from and help to  identity members of that tribe.  Second, Caucasian people are not the only ones with naturally blonde hair.  Go to the Solomon Islands and you will find the Melanesian people – black people with blonde afro hair.

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When a white celebrity wears braids, cornrows or even dreadlocks it’s a new beauty trend. A black woman who has worn these same hairstyles since her ancestors walked the planet  – before Caucasian people even appeared, is seen as ‘ghetto’.  Zendaya’s loc’s were insulted with a white woman saying, “Her hair looks like it smells like patchouli oil or weed. Black women wearing braids, loc’s etc, are told they look ‘unprofessional’ in the workplace or that the style is ‘not suitable’ for the classroom. White orientated magazines even advertise the ‘afro’ look with no mention or portrayal of black women who are born with afro hair. Instead, we’re compared to dogs…

Some white people like to say, “How can you loose a job over a hairstyle? That’s ridiculous!” Just because it does not affect white people, it does not mean it isn’t a reality for others. This is why it is important black people are outspoken about this.  Amandla Stenberg asked, “What if white America loved black people as much as it loves black culture?” This is pretty much what we see here – the white fashion world loves to use black culture yet it has no love for the people who created it in the first place.

Body features might not be seen by everyone as part of culture but let me say this – when it comes to black  people, body features signify our identity and where we come from because this is part of who we are. The majority of black Caribbean and African women are naturally born with thick lips, wide noses, big hips and big bums, and the men thick lips, wide noses and naturally thick muscle. Yet, these distinct features are not portrayed as beautiful or attractive in the beauty industry – unless a white woman attains these features. I’m sure you all heard about the Kylie Jenner challenge. Do I even need to include a picture of ‘before and after’ she injected her lips, along with pictures of foolish girls sucking bottles? I don’t think so. Kylie admitted to injecting her lips because of beauty pressures. So it’s the thick lips that make a woman attractive now is it? The same thick lips black women have had since the beginning of time, yet we get no beauty recognition for it. No wonder why white women feel they can go on tumblr to declare that, ‘white girls own big bums, black girls don’t own shit’

Excuse me?

If white girls ‘own’ big bums then why was the black female house slave, Saartjie Baartman taken from South Africa to be paraded around Europe and put on display simply because she, coming from the distinctive Khoikhoi tribe, had a much bigger bum, hips and breasts then the average ‘meaty’ black woman, white men came into contact with.  If white girls own big bums then why were racist cartoons made of black characters with exaggerated big lips, hips and bums – not to mention the fact we were made to look like lazy monkeys rather than human beings? This history shows that black women were not taught to love their bodies but to think their bodies were savage, unusual and overly sexual.

Cultural appropriation makes black people mad because the white fashion world fails to acknowledge the ancestral and historical links between the culture they are appropriating and the descendants of those ancestors – black people of today. By failing to acknowledge this link they are showing no respect to something which holds deep roots for so many black people. They de-value this meaning by labelling the cultural item as ‘new’, as if what it was before was ‘old’ and is no longer relevant. If other races want to embrace black culture, fine, whatever, but please don’t act like you created it and don’t ignore the people who did, because that’s not embracing, that’s stealing. Appreciate, don’t appropriate.

– Eunice – ©


Black indigenous with blonde hair: http://www.odditycentral.com/news/black-and-blond-the-origin-of-blond-afros-in-melanesia.html

Never forget Sarrarjie Baartman:

Sarrtjie Baartman film (PART 1):

Saartjie Baartman film (PART 2):

Eyebrow Trend: http://www.teenvogue.com/story/eyebrow-cuts-cultural-appropriation

What if America love Black people as it loves Black Culture:  

Ambitions of the deprived book launch

A Novel by Emeka Egbuonu

18.06.15 Book Launch (152)

June 18th was the official release date for AOTD. The book launch was at the famous Rose Lipman building in Hackney. The backdrop of where the book takes place. The night was a great success, it was a full house and I was overwhelmed by the amount of support I received that night. I would like to say a big thank you to all those that came to support that night. I was humbled by it all. A big thank you to all the artists that produced some fantastic work. We were able to showcase their work, which were well received. Thanks to everyone from Made Corrections who helped out on the day, very much appreciate it. I would also like to say thank you to Remel London who was the host on the night. She is very talented and did a great job, much love and respect to her…

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